|
 |
 |
|
Go-to-market Strategy
Market opportunity sizing:
Understand the true nature of the addressable market, and implement best practice frameworks to capture existing and future relevant market segment opportunities.
Key question: Are we optimally setup to leverage on current market growth opportunities? Where are the upcoming market niches? Which segment(s) will remain or become most profitable?
Market entry strategy:
Prioritize opportunities, rank location and customer segment attractiveness; ascertain the optimal mode of entry and actuate three year growth plans supplemented by financial modeling and scenario analysis.
Key questions: What is the ROI of our new operation? What new competitive advantages can we derive from our new operation and can we leverage them across the entire firm? Is our current business model adequate or do we need to adapt?
Product and services launch:
Review and evaluate product and service options before launch. Assess and decide on optimal launch options based on ROI, manufacturing and technology risks, time-to-market, customer and competitive reactions, patents and intellectual property. Match creativity with profitability.
Key questions: How can we launch innovative products while minimizing financial risks? How can we monetize our upcoming patents? What processes do we set to remove subjectivity when deciding which product/service to launch?
Distribution strategy: Enhance productivity through optimized distribution channels. Match internal capabilities with customer needs and local realities with profits.
Key questions: Are our channels in sync with what and where our customers want to buy? Is our model fully utilizing technology to reduce cost & reach customers? Which future distribution channels will offer the best returns?
|
|
|
|
